Discover the beauty of
fine, vegan fragrance

The story begins in 1982. When Jim Payne first set up Dolma, his idea was simple. Prove it is possible to commercially produce quality fragrance without harming animals in any way.

Using all-natural products, Jim, a qualified chemist and practising vegan, set about creating his first vegan fragrance from essential oils with perfumery compounds and ethyl alcohol.

Over 30 years later, our devotion to cruelty-free fragrance is shown by our commitment to using animal-free ingredients to produce our much-loved perfumes.


All of us have a shared love of animals. Just like you, we don’t belive in using animals in any sort of way, whether it’s for food, clothes or smelling good.

Thats why we are certified vegan and cruelty free. We want you to purchase our fragrances knowing that we are committed to a product that is free of any animal ingredients and definitely not tested on them.

We believe that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. 

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited. 

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit

Trusted Nature Ltd

We are an independent British company. There is no parent company and we have no association with any organisation that conducts animal testing or uses animal derived ingredients.

We have no intention of selling in any country that requires animal testing and are committed to using products that don’t use ingredients harming the planet such as palm oil. There is always new literature and studies coming out about new things, we hope to be on the times and keep up where we can. We aim to uphold our brand:​ Trusted Nature.